The challenge here was to create an identity that could speak to both software producers and e-commerce, the company's targets. What producers and customers have in common is the goal of simplifying the online shopping experience.

Having this goal in mind, my team developed the new brand identity proposal, designing clean layouts and proposing a color palette consistent with the digital imagery.

The concept has been summarized in a simple and clear payoff, which aims at both targets:

Think, done.