Mass Dyspraxia

Category
Art direction, Print design, Conceptual
Client
Independent Project
Year
2021

Overview

Mass Dyspraxia, alias MD > What do we see on social media?

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This is an academic project I'm particularly proud of. Supervised by legendary professor, artist, editor, everything.

The amount of images we see every day, especially on social media, is so large that it becomes difficult to distinguish them. Hence a book of 180 pages, printed on 120 g coated paper, A4.

Dyspraxia is a disorder that affects the brain messages not being accurately transmitted to the body. Here it's used as a metaphor to expose the behavior that the mass has towards the visual part of social media and, more generally, the web. So you can see a vertical tension, the image that we're supposed to see but somehow we aren't able to. We only catch something, a shade, a color, a fleeting impression.

Ok, so now you can go back consuming random visual content. Thanks for your attention.

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