Digital assets were created to drive the launch of the Arduino Science Kit R3, a hands-on STEM education tool featuring an Arduino Nano RP2040 Connect and multi-sensor carrier for real-time physics experiments. Visuals were designed for seamless deployment across organic social media, newsletters, websites, and paid advertising channels, ensuring brand consistency while optimizing for engagement and conversions.​

Assets emphasized the kit's educational impact, showcasing practical applications like data logging for concepts in physics, such as coefficient of restitution and air pressure measurements, to appeal to teachers and students. Tailored formats supported platform-specific requirements, from hero images highlighting ease-of-use without coding to performance-driven banners communicating product benefits and availability.​

The campaign spanned four structured phases – teaser, launch, open sale, and post-launch – to build anticipation, drive initial sales, sustain momentum, and collect feedback.

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Image courtesy: Arduino