Typographic exhibition about Hinamatsuri, a Japanese religious holiday
Featuring Federico Duò (@udo.creative) and Fabio Ferrero (@funzionegrafica)
10 typographic posters
The theme of the exhibition is Hinamatsuri.
Hinamatsuri, also known as Doll's Day or Girls' Day, is a religious holiday in Japan, celebrated on 3 March of each year.
The primary aspect of Hinamatsuri is the display of seated dolls. The entire set of dolls and accessories is called the hinakazari.
Nagashibina (lit. "doll floating") ceremonies are held around the country, where participants make dolls out of paper or straw and send them on a boat down a river, carrying one's impurities and sin with them.
In the first part, people can see ten typographic posters. The subjects of each poster are kanjis related to every platform; every artwork has a conceptual link to the effective meaning of the platform.
An interactive moment follows the first, static part of the event. To emulate Nagashibina tradition, we created a particular set of postcards: on the front side, a crop of one of the artworks, while part of the backside – representing a doll – can be torn and thrown into a symbolic river. By tearing it, a fortune message is revealed on the card. After this interaction, the participant can take away with him/her the card as a souvenir of the exhibition, showing part of an artwork and a lucky message.
A huge thank you to Officine S, that has hosted us, and Michela Arnò, who proposed the theme and supported us with her knowledge of Japanese language and culture.
The wooden structures has been built also thanks to Federico Gallucci and Alberto Ferrero.