> Drafting of the editorial plan, content production and management of Instagram and Facebook accounts.

> Restyling of the visual identity in collaboration with the design team.

Before Wibo evolved becoming an ed-tech service, it was a quiz app with cash prize pools. So imagine a target of young people (16-25) who challenge each other on Wibo app through quizzes.

I drafted the editorial plan and managed the social account, producing and posting content with different formats and goals: entertaining, engaging, converting.

The visual communication you see has been created from zero in the the first phase of the collaboration, during which I worked with the design team on Wibo rebranding.