Drafting of the editorial plan, content production and management of Instagram and Facebook accounts. Restyling of the visual identity in collaboration with the design team.
Before Wibo evolved becoming an ed-tech service, it was a quiz app with cash prize pools. So imagine a target of young people (16-25) who challenge each other on Wibo app through quizzes.
I drafted the editorial plan and managed the social account, producing and posting content with different formats and goals: entertaining, engaging, converting.
The visual communication you see has been created from zero in the the first phase of the collaboration, during which I worked with the design team on Wibo rebranding.